We’re so excited to let June & December take over this week’s Tip Tuesday! Here is why they think it is important for small business to really understand their e-commerce surroundings:
“Do Your Market Research!
Without a doubt – do your research, decide what type of artisan you want to be, and write a plan!”
Here’s what else they had to add:
There are many different artisans out there. Some who want to grow their wares into a thriving business, while others do it as a hobby and hope to make some extra spending money on the side. You need to decide which path you want to take, and then plan accordingly!
Building a business is totally different than building a product. We find that building the brand is 75-80% business and 20-25% creative, whereas building a product is the opposite.
If you’re an artisan that wants to build your art into a thriving business, research everything you can, find your weak spots, and write a plan before jumping in.
Thankfully there are many great tools and resources to help with all of these; we just recommend doing your homework upfront before diving in!
