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The Blog

Handmade Loves news. Hot off the press.

Social Media Cleanse

By | Food For Thought, Small Business Tips, Tips & Tricks | No Comments

“I’ll be [core state] when I have [circumstance].”

Author Jamie Smart presents this equation on the first pages of his book, Clarity. Makes sense:

I’ll be [clean], when I have [a bath].

I’ll be [warm] once I [put clothes on].

But be careful, says Smart. This same equation is also a trick. He calls it “the hidden hamster wheel” and it looks something like this:

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Etsy v. Website

By | Food For Thought, Small Business Tips | 3 Comments

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To sell on Etsy or not? That is the question many small business owners face. I have been thinking about it a great deal over the past few months. On the one hand, it is easy to get up and running; you don’t have to worry about setting up payment gateways, secure certificates, or any of the other things you need to think about with a website. On the other hand, you are helping Etsy build their SEO, not your SEO. They don’t make it easy to grow your email list or market to customers, and many people have started to see less and less traffic to their shops.  I started making a chart to compare the two platforms and thought I’d share it with you. Below are my findings:

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The Facebook Booster Shot and My Secret Sauce: Lookalike Audiences

By | Food For Thought, Small Business Tips, Tips & Tricks | 2 Comments
Whether you’re new to the Facebook Ad game or just getting started, I have news: You’re in for a ride. For many of us, creating facebook ads is like leaving the towel across the bathroom after showering – out of reach and impossible to not make a mess. Good news is we’re here to help make your facebook ad life easier. Bad news is no matter how tiny you try to make your steps to the towel, you’re going to make a huge puddle. Read More

Meet the Maker | Mina Miyaki

By | Accessories, Meet the Maker, Uncategorized | No Comments
I had the pleasure of speaking with Jasmina Mathieu creator, and owner of Mina Miyaki. Her tagline is: Fresh Prints. Cute bags. And I can’t agree more! I loved chatting with Jasmina because she leads such a colorful life. She grew up in France. In her early 20s, she moved to NYC and pursued a degree from Parson’s School of Design. She now resides in the Seattle area.

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Why Your New Year’s Resolution Isn’t Working

By | Food For Thought, Small Business Tips, Uncategorized | No Comments
Congratulations. You got through the month and a half of 2017. At this point, your kid’s holiday gifts are now a normal accessory on your living room floor and the champagne flutes are back in the cabinet. And what about those New Year’s resolutions? How are those holding up? You know – that strong cocktail you served yourself on December 31, 2016 – mixed with wonder, determination and excitement (shaken…never stirred).

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