I am so thrilled to write this blog post dedicated to the new e-book called, The Handmade Loves’ Guide to Instagram Success: How to Build an Audience and Make Sales, written by our founder Emily Strom! As an artist and small business owner, I have similar concerns and questions as many of the makers in this community. And like many of you, I use Instagram as my main source of marketing. I LOVE Instagram! I Love taking pictures of my products, staging the perfect photo, and editing the color just right. I love creative writing and coming up with silly captions and picking the perfect emojis to go along with it. But after all that fun stuff is done, it’s time for the marketing and hashtagging. If I am honest, marketing, in general, seems extremely inauthentic to me. That is why this e-book is SO helpful. It gives marketing advice that does not seem pandering or cheesy. I am going to list a few of my favorite takeaways from the book that got me motivated to make some marketing changes in my business. Hopefully, they click with you, too!
When I was a little girl, my summer break always started off with a trip to Michaels. My mom wanted to make sure I had something productive to do, so we would stock up on some DIY projects. These projects were intended to last for a couple weeks, but I was usually finished within a couple of days. Once I started, I became consumed—similarly to how I am now, actually.
Hello Handmade Loves,
I got a question for ya. Have you ever read a quote and been instantly uplifted, empowered and motivated? If your answer is yes, you are so my kind of people. If your answer is no, then hopefully I can change that for you. I love me a good quote, but I have a friend who does an absolute eye roll when she sees one. And I get it, some are extremely cheesy and cliché. Read More
My name is Kari van den Eikhof, and I am the artist behind Karing Vibes. A few months ago, I was featured as a guest blogger for Handmade Loves. Those posts were so fun to write, and the process provided me with a new avenue for creative expression. I am excited to announce that Handmade Loves has provided me with another fabulous opportunity. Starting this month, I will be the author of Thoughtful Thursday—right here on the Handmade Loves blog!